Case Study
Building a Dedicated Website QA Function for Spark Ignite’s Global Franchise Network
Partnership Snapshot
Dedicated QA Support Partnership
Hundreds of Franchise Websites Supported
Daily, Weekly & Monthly Operational Support
Less Than 24-Hour Turnaround Time
Average 10 Website Reviews Per Week
Growth From Part-Time Support to a Dedicated QA Function
Dedicated QA Support Partnership
Hundreds of Franchise Websites Supported
Daily, Weekly & Monthly Operational Support
Less Than 24-Hour Turnaround Time
Average 10 Website Reviews Per Week
Growth From Part-Time Support to a Dedicated QA Function
The Challenge
Spark Ignite operates a large network of martial arts schools across the United States, Canada, Australia, and the United Kingdom.
Their internal team develops and manages franchise websites, including new website launches, program updates, and ongoing operational changes.
With an average of 10 websites requiring review each week, maintaining consistency, accuracy, functionality, and user experience across a growing digital footprint became increasingly important.
The company needed a reliable quality assurance process that could support both new website launches and ongoing website updates while ensuring issues were identified before reaching franchise owners and customers.
Our Solution
What began as a few hours of weekly support evolved into a dedicated website quality assurance function managed through our company.
Our team became responsible for:
- Website quality assurance reviews
- New website launch validation
- Content, functionality, and navigation testing
- Program and operational update reviews
- SEO-related quality checks
- Analytics support tasks
- Ongoing issue identification and reporting
Because of our responsive workflow structure and overlapping work hours, Spark Ignite’s managers could communicate directly with our team throughout the day for urgent reviews, updates, and operational requirements.
Alongside ad hoc requests, our team also managed recurring daily, weekly, and monthly quality assurance responsibilities.
The Result
By establishing a dedicated QA resource through our company, Spark Ignite created a structured quality control process across its growing network of franchise websites.
The partnership enabled the company to:
- Maintain consistent website quality standards
- Reduce website errors before launch
- Support ongoing website launches and updates efficiently
- Improve operational efficiency for internal web teams
- Access dedicated QA expertise without building an internal QA department
Over time, the engagement grew from a small support role into a fully dedicated QA function supporting hundreds of franchise websites and ongoing digital operations.
Operational Structure Today
Key Takeaway
As organizations scale their digital presence, quality assurance becomes a critical operational function rather than an occasional task.
Our partnership with Spark Ignite demonstrates how a dedicated QA resource can help multi-location organizations maintain consistency, improve website quality, and support ongoing growth without increasing internal operational complexity.
Tools & Platforms Used
- Website CMS Platforms
- Google Analytics
- SEO Tools
- Surfer SEO
- GMB Crush
- Ahrefs
- WebCeo
- Kaizen – Spark Ignite tool
- Internal QA Checklists & Processes
- Website Testing & Validation Tools
Testimonial
