Case Study
Supporting The Budai Media's Growth Through Scalable Klaviyo Email Marketing Operations
Client Overview
Industry
Retention Marketing & Email Marketing
Partnership Snapshot
4+ Years Partnership
Campaign, Segmentation & Analytics Support
Growth From 2 to 14 Client Accounts Within 12 Months
Scaled From Part-Time Support to 3 Full-Time Dedicated Employees
Klaviyo-Certified Operational Expertise
Ongoing Email Marketing Operations Management
4+ Years Partnership
Campaign, Segmentation & Analytics Support
Growth From 2 to 14 Client Accounts Within 12 Months
Scaled From Part-Time Support to 3 Full-Time Dedicated Employees
Klaviyo-Certified Operational Expertise
Ongoing Email Marketing Operations Management
The Challenge
When The Budai Media partnered with us, the agency had strong client acquisition capabilities and creative resources but required reliable technical execution support to scale its email marketing operations.
At the time, the agency managed only a small number of client accounts. However, rapid growth depended on the ability to execute increasingly complex email marketing requirements consistently and efficiently.
One of the key challenges involved translating approved designs from Figma into Klaviyo.
While designers could create visually rich email concepts in Figma, implementing those designs inside Klaviyo required a different skill set.
The challenge was that:
- Figma offers extensive design flexibility
- Klaviyo is a more structured email-building platform
- Design elements often required technical adaptation rather than direct replication
- Consistency across multiple client accounts had to be maintained while meeting campaign deadlines
The agency needed a partner capable of combining technical Klaviyo expertise with strong operational execution.
Our Solution
We became an extension of The Budai Media’s retention marketing team, providing dedicated Klaviyo execution and operational support.
Our responsibilities included:
- Converting Figma email designs into Klaviyo campaigns
- Campaign setup and deployment
- Audience segmentation
- List management and uploads
- Email marketing operations
- Analytics reporting using client-provided templates
- Ongoing campaign support and execution
As client volume increased, we scaled our support structure accordingly, growing from part-time assistance to a dedicated team of three full-time employees.
Our technical understanding of Klaviyo enabled us to efficiently adapt complex Figma designs while maintaining both visual consistency and functional email performance.
The Result
Within 12 months of the partnership, The Budai Media expanded from approximately 2 client accounts to 14 client accounts.
As the agency grew, our operational support scaled alongside it.
Over the course of the partnership:
- Support expanded from part-time work to 3 full-time dedicated employees
- Client capacity increased significantly
- Email marketing operations became more structured and scalable
- Technical execution bottlenecks were removed from the agency’s growth path
By outsourcing Klaviyo execution and operational management to our team, The Budai Media was able to:
- Increase client onboarding capacity
- Scale without building a large internal technical department
- Maintain campaign quality and delivery consistency
- Free strategists and account managers to focus on client growth
- Support long-term agency expansion through reliable operational execution
Operational Structure Today
Key Takeaway
Scaling a retention marketing agency requires more than strong strategy and creative design—it requires dependable technical execution behind the scenes.
Our partnership with The Budai Media demonstrates how specialized Klaviyo expertise and structured operational support can help agencies increase client capacity, maintain delivery quality, and scale efficiently without increasing internal operational complexity.
Tools & Platforms Used
- Klaviyo
- Figma
- Google Sheets
- Analytics Reporting Templates
- Email Marketing Operations Workflows
Testimonial
